NetQube Projects - Web Development & Digital Marketing Company
'NetQube Projects is the Best Digital Marketing Company in India, our services - Web Development, SMO, SEO, PPC, & Email Marketing.
The Most Unknown Digital Marketing Trends You Need to Know in 2020
The New Year has already begun and we are sure that you would have been already prepared for digital marketing this year. But, are you ready with the digital marketing trends for this year?
Well, that could be tricky because we all are not on the same page. There are numerous marketing trends that have changed and we do not know about them. You might notice marketers speaking of the voice search marketing to take over in the coming years but this is something we already know!
We need something that people do not know about and here are the digital marketing trends that you should know this year to make sure you are doing the right marketing.
Let’s talk about it!
Customer-centric approach
Since its advent, marketing has changed so much that it is difficult to figure out which technique to trust. Customer experiences are given much more important than any other aspect. Being into business, when you put your focus on offering the right services you do not have to take care of calling customers, they come to you with the quality of your services.
Online product descriptions, portfolios and other information about the business have made sure that the business does not have to explain their services or products.
Also, this is the time when customers do their own research; they do not trust business unless they are sure of what they say. Now, here comes something great and the tricky part basically. Nobody wants to know how many clients you have or how old are you; your company’s name should be enough. Your marketing strategy, your social media profiles, and engagement will speak for your business.
Visual content
Where voice search has already taken over, visual content is gaining more popularity as well. Readable content is not something that people are using more but the visuals are capturing more and more eyes.
Researchers have found out that the visual content has more views than the plain text and it can get you more engagement than the other posts. It is known that people can connect with the visitors but regular content does not catch many eyes.
Visualize the data and statistics; yes you must do it. If you have any interesting stats, you must put that into interesting visuals and you are sure to catch eyes in a minute.
Personalized marketing
How about personalizing your data or statistics?
It will let you connect with your visitors in no time. Even the promotional emails start with our names so why not the other mediums. We are flooded with emails every day be it from the fashion brand or an eCommerce store, we mostly ignore it. Why? We ignore them because we cannot connect with the posts so, personalization is important. When we see… “Hey Matt, how are you doing today?”
It is something that we could connect with; don’t you think so?
Personalized marketing messages would do the job in less time.
Alternative communication channels
Emails, messaging, calls, boring chatbots are all done!
Bring in something new that interests your audience and give them all the information in place. Introduce interactive chatbots that are also connected with Facebook and Instagram which makes it easier for the users to talk to you.
Users like easy and convenient marketing; they need a platform where they could connect with the business in no time with less trouble.
Go live!
More than $75 billion is expected to be the worth of the live video industry in the next year. It’s gaining incredible popularity and as compared to regular videos, going live is three times popular. Pre-recorded videos are going out-of-trend because it’s time to go live.
There is no denying the fact that videos are much more popular than any other medium but going live is better.
Conclusion
Digital marketing trends have been changing lately but working upon it is what we must focus upon. There are numerous marketing trends that we believe we should talk about but few are important to be noted. Focusing on the right marketing strategy can lift up your business in less time but it is important to keep up with the changing trends. Planning to try our digital marketing services?
Call us and let us know your requirements.
FOR ORIGINAL SOURCE – https://www.netqubeprojects.com/blog/the-most-unknown-digital-marketing-trends-you-need-to-know-in-2020/
5 Web Development Myths That You Need to Stop Believing
New year means new beginnings, new resolutions, and new success stories.
A long overdue trip to your favorite place or starting your own venture, it is time to bring that plan into action.
While we cannot help you with your vacation planning and we feel deeply sorry about that, we can certainly help you with the latter one as we are deemed the best web design company in Delhi. If you are planning to set up a business, the first thing you are going to need is a website.
A user-friendly website with relevant content is what your business needs. But building a website is not as easy as it may sound. The plethora of information and DIY videos available on the internet have made us belive some misconceptions about web development.
As a digital marketing company, we aim to set the record straight and debunk some of the most common website development myths doing rounds in the market.
Myth #1: You don’t need a web developer
Over trusting those DIY videos about how you can build a website yourself can get you a lot of trouble. Saving some money does not make a good case for not hiring a developer.
Building a website is an intricate and technical process that you must leave to the experts. They have required knowledge of the necessary tools, software, and other information to deliver you the best final product.
Searching for the best web design company in Delhi?
There is no way you won’t stumble upon the name NetQube Projects. We have a team of highly-skilled web developers who know how to give you a professional website that speaks for your brand.
Myth #2: Mobile-optimization is not mandatory
If you think that mobile-optimization is not for you, you are sadly mistaken.
Smartphone users have long surpassed the number of desktop users. People access websites on their smartphones and if your site is not mobile-optimized, it will escalate your bounce rate which will negatively affect your Google ranking.
If you don’t want to drive your visitors away, create a powerful website that works well on all the devices.
Digital marketing services in India also include creating feel-good websites that are mobile-optimized and offer good user-experience.
Myth #3: Development ends once the website is live
Being a developer, you can breathe a sigh of relief once you have launched the website into the online world. But hey, your work is not done yet.
Sure you have done a lion’s share of your work, but new technologies and advancements are introduced every now and then that you can’t overlook.
If you don’t keep up with the technology, you will lag behind. For example, AI has already started spreading its roots in the digital marketing world and chatbot is just an example. Using the latest AI features on the website to upgrade it as per the latest technological development is the job of a website developer.
Every digital marketing company uses AI to collect crucial data and understand their customers better.
Myth #4: Content can be deferred
Do you know what a user finds the most engaging in a website?
Content. Yes, you heard it right. A well-written and well-structured content define a good website and not the vice versa. Content creation is a time taking process and if you think that your content writer will get it right in the first go, you are wrong. Setting up a website, loading it with designs and creating content, this is not how the process goes.
You must create the content first and then insert designs and layouts that complement your content. Effective content planning beforehand also helps in creating a sitemap for the website.
We are a digital marketing company that has broad expertise in content writing as well. We take care of your website content and fill it with the necessary keywords to make it more relevant.
Myth #5: Website needs to be perfect
Building a website is a progressive thing. If you want everything to be perfect before you make your website online, it might take you forever to do this. Every fabulous website has some fault and it is completely fine.
Instead of looking for perfection, you should aim for progress. Building a website is an ongoing process and you can edit your website content, add new pages and features anytime to make it better.
We hope that we have been successful in busting common web development myths. It is alright if you have believed any of these myths in the past. So the next time you think of developing a website, make sure you avoid these myths to save your time and efficiency. You can connect with us to build a powerful website and get the best digital marketing services in India.
For Original Source - 5 Web Development Myths That You Need to Stop Believing
Top Digital Marketing Myths that you should know in 2020
It is a matter of time.
Back then nobody knew what exactly digital marketing is all about and it is today when everybody wants to market their product and services digitally.
Isn’t that strange, how close we’ve become?
But, that doesn’t really mean anyone would do anything when it comes to digital marketing. It needs time and research with which comes the right strategies to take any business forward. It is an easy but complex industry where you know what to do but without the right process, competitors will take you down with the tides.
If you are reading this article as a marketer you need to understand and differentiate between the right and wrong of the marketing process. This brings us to our discussion: the top digital marketing myths that you should know before 2020 starts. Let’s get ahead of them.
#1 Myth – Got the top rank; stop marketing
The biggest myth in the marketing industry!
Would you stop going to the GYM once you have become a bodybuilder?
I don’t think you would. The same goes for digital marketing. You would have connected with the best digital marketing company in Delhi and you are finally on the first page of Google in six months of hard work and you tell them to stop. You’d be doing the biggest mistake of your life and here’s a list of achievements you’d probably lose:
- The top-ranking of course.
- The money you put in the SEO.
- All the content you have put on the websites and for off-page.
- The efforts
Can you seriously afford to lose these gems?
Go ahead and call your SEO Executive to stop their activities and see for yourself.
#2 Myth – Traffic is Conversion
Big NO!
Another myth that people believe in. Traffic only brings leads and never converts them, it’s you play the later role.
You have to put some extra efforts to capture that lead and turn it to a client. We all have heard that quantity doesn’t mean quality which is true.
You might have good traffic on your website but you aren’t probably sure if that’s bringing quality leads. You need to figure out the reason, why you have traffic, is it because of the blogs or any free gift. Whatever it is, make sure that you invite conversions by offering them something better. Give them the reason to convert and not just become a visitor. Connect with the best digital marketing company in Delhi and try to make it better than before.
#3 Myth – SEO is a quick thing
Seriously!
Actually yes, there are countless people who believe SEO can be done overnight. Stop believing that, it’s not at all true. If you know a digital marketing company in Delhi, you must be clear about how the process works. SEO takes time; someone is creating your presence online. The journey of business to a brand is not easy and never small.
Even a plate of Maggi isn’t ready in two minutes, we all know that well so why SEO?
Give time to anything and see how it comes out with the sweetest fruits; a universal truth. If you are struggling to find the best digital marketing company in Delhi to get done with SEO, here we are.
#4 Myth – More Content will build your brand
It does but not if you write anything.
Can you expect a wrongly fixed (broken) toy car to move?
Never!
Follow the process and everything will work the right way for you. What people do these days is that they simply write content and expect it to work for them the way they want. It would never work that way. If you are filling your website with a lot of content without the correct keywords, Google won’t see you anywhere. Content means well researched written material that fits the website and carries the right set of keywords that would do their job.
If you write a 2000W blog with hardly any keywords that are not researched upon well, it is doing no good to your brand. But, on the other hand, if you are writing a 500W word with a set of researched keywords for your niche, it will help you rank on Google.
#5 Myth – Bing and Yahoo are not important
Wrong again!
So basically, what happens is, Google is definitely more important but there is a part of the population that uses other search engines as well. Just like Google, Bing and Yahoo are equally important and Bing is preferred for B2B business. If possible for your pockets, spend 70% for Google and 30% for the other search engines. You can invite a lot of traffic from the other search engines as well.
Benefit from the best practices of digital marketing
All the above-listed myths are not exactly incorrect but in some ways, they are. So, to get a better understanding of all, it is important that you read the complete article carefully. This will help you get through with all the efforts that you need to put in your digital marketing practices. If used the right way, digital marketing can help grow your business in the direction you desire.
Complimented with the best digital marketing company in Delhi, you can take your business to the heights it deserves. Connect with our team and know the right marketing strategies that can benefit your business.
For Original Source - https://www.netqubeprojects.com/blog/top-digital-marketing-myths-that-you-should-know-in-2020/
How can I improve my email open rate?
Email marketing yields the highest ROI if done right. It is the most engaging type of digital marketing strategy that enables you to stand out from the crowd. This being the main reason why businesses are spending on email marketing services these days.
One of the best ways to determine your email marketing campaign is to track the open rates of your emails. Here are some of the best ways to escalate your email open rates.
Write a captivating subject line
The subject line of your email is the first thing that the customer will see. The chances of them opening your email hang on that subject line. You have to make sure that you craft an engaging subject line to instill interest in the receiver.
You can choose among the best email marketing service providers to help you in this matter. In case you are already looking for one, NetQube Projects is a great hit. They have immense experience and expertise to drive quick results for your business.
Personalize your content
A generic content that seems to be written for everyone is not going to do well for you. Personalizing the content of your email can help build a relationship with the recipient and also encourages them to read further. Including the name of the recipient in the salutation of your email will make them feel like it has been written specifically for them.
Quality matters
Informative and quality emails are more likely to be opened by your customers. Do some research, find out the latest information that is relevant to your customer and be the first one to tell them about it. If you are not giving thought to the quality of your content and only focusing on the frequency of your newsletters, you will lose your subscribers.
Pick up the right time
You have to be very careful about when you choose to send out your emails. Pinging your customers during the busiest hours of Monday is not a wise choice. Make sure that you are sending your emails at the best time say Saturday or Sunday to escalate their open rates.
How to Prepare for Pay-Per-Click in 2020?
So, what’s your plan for Christmas this year?
While there are many busy finding the best holiday package, PPC advertisers are finding the best techniques to make their display campaigns a great success.
It is going to give you great results if you also gear up for PPC advertising and prepare yourself for 2020. If you are not sure which direction you should take, here are some suggestions for you.
#1 Audience Segregation
Whether in PPC or any other social media campaign that you ought to run, it is important to segregate your audience for those who contact you online on your website, CRM database, through your social media or YouTube channels. So here’s how you can differentiate between them:
- Based on the URLs that they have visited.
- Find out how they interacted with you like if they have made a purchase.
- If there are any videos that they have watched.
Categorize your audience based on the multiple factors like listed above. As you gather more and more data, it will become difficult for you to find out where your audience came from. Note the below listed specific categories that are considered important while segregating your audience.
- What kind of users follows you and why do they leave?
- What interests your audience?
- What are the age groups and gender of your audience?
- In which demographic group do they fall?
- What devices are they using to search for your products?
- What are the keywords that they are using to find you?
- What is their purpose to visit your website?
#2 Data Studio
Do you know about Google’s data studio?
It is the most amazing way to connect your data sources with your reporting directly. Rolled out in the year 2016, it has become better with every day.
Data Studio is especially for those who are still reporting to their clients or executives via complicated Excel sheets. They not just look great but can save you the time you can put in more productive activities. It allows you to customize your reports as per your clients’ preferences and if you wish to change your data for a particular date, simply change the data and voila.
There is no risk of any data errors because these reports are automated. If you are conducting a PPC campaign, you can highlight your leads, the cost, impressions, and the CTR. It not only pulls data from Google Ads but from Analytics as well. If you are not familiar with the term, you can also try an online course for Data Studio through the Google Analytics Academy.
#3 PPC Automation and Management
Everything is getting automated so why not PPC advertising in 2020?
If we take a quick look, here’s what we see:
In PPC Optimization: Automating the capability to find the loopholes or the opportunities in the PPC account to improve it.
Account Management: Automating the rules in your account to handle bidding and regular account management tasks.
2019 has not seen much of the automation in the digital marketing industry. Pay-Per-Click advertising services are yet to see automation. So, if you are looking to automate your PPC advertising, hit the call now button and get the best digital marketing services in India.
#4 Voice Search 2020
Marketers have predicted that 2020 is going to be the year of VOICE searches. People are not likely to type to search for something but simply say it. Does it mean something for PPC?
Of course, it does.
When people interact with SIRI or Google Assistant, that will be matched with the conversational phrases in your content only if they are found or someone else is going to take it. Undoubtedly, we are a little away from paid searches in voice search but it is surely going to benefit you if you are into organic results.
What are you waiting for?
If you are getting ready for 2020 PPC searches, get your way to NetQube Projects because our team is ready for the all-new trends of 2020.
#5 Visual Search 2020
What do you think about a photo search?
Remember adding a photo to Google and asking where does it belong?
Yes, we did this before. Well, it is not new to the users but it’s still happening.
We all know about Tik Tok, Snapchat, Instagram, Facebook, and Twitter marketing. Even Bing has introduced the visual search. So, basically, 2020 is going to be the year full of automation, voice, and visual marketing.
Are you ready for 2020?
For digital marketing services in India, call us now.
For Original Sources - https://www.netqubeprojects.com/blog/how-to-prepare-for-pay-per-click-in-2020/
Best Digital Marketing Services in India – NetQube Projects
What makes us the best digital marketing company in Delhi?
- We offer you the best internet marketing solutions taking care of your business needs and pockets.
- Your goal is the success motto that allows us to work hard for YOU.
- Our years of experience give us the greed to see more businesses grow.
- Creativity is in our nerves and this is something that makes us offer the best digital marketing services in India.
Digital excellence resides in us
No matter what, we never let your business hamper in terms of growth. NetQube believes in perfection and this is the reason we consider every project our top priority. Internet marketing is something that can make or break your business and something that we excel in.
Our clients trust us with whatever we do for their business and this is why they do not ask our process. They know that we are cooking something best for their business to grow in less time. We believe in delivering results worth noting and we do everything to live by it.
NetQube Projects is a digital marketing agency that has a bunch of creative and result-oriented marketers accompanied by a team of renowned writers and designers. We stand out for our internet marketing services because of our team.
We drive ROI at NetQube Projects
Is ROI something that you look for?
Time to speak to our marketing expert at +91 – 7978068306 and we assure you the best. When you loosen your pockets we make sure that you get the best digital marketing services in India. We are known to drive growth and ROI to businesses. NetQube Project specializes in driving revenue growth with our digital marketing services.
With long-term experience in internet marketing, we make sure that you never have to get back and look for another digital marketing company in Delhi. Each of our team members specializes in their field and this is why we take pride in offering you the best internet marketing solutions.
Customer’s business growth is our top priority – always and forever. We regularly update our digital marketing strategies to keep intact with the latest Google algorithms. It is important to ensure consistent ROI to your business and this is our highest priority. Our dedicated marketing team works closely with your business associate to analyze your competition and find out the best solutions. We work on every possible marketing channel to market your business and drive results.
With a high-end competition and tough Google algorithms, it is important to beat your competitors and stay at the top of the Google results. But why worry when our experts take pride in offering you unmatchable solutions.
Digital Marketing Services we offer
If you are planning to call us, just take a quick read through the below services that we offer and you can make up your mind. Check them out:
- Crafting a responsive website
- E-commerce website
- Content writing
- WordPress website creation
- PHP Web Development
Search Engine Optimization (SEO)
- Optimization for Google
- Optimization for Bing
- Yahoo and other search engine optimizations
- Google Adwords/PPC
- Bing/Yahoo Ads
- Twitter Ads
- LinkedIn Ads
- Web Analytics
- Remarketing
- Branding
Inbound Marketing
- Content Marketing
- Social Media Marketing
- Email Marketing
- Blogging
- Lead Generation
Connect with us!
You might be wondering, why everyone sorts of forces you to buy their internet marketing services. But, we never push our services on you; it is just that we do not want to let you fall in a marketing trap. We offer packages that are clearly defined and support your business in every way.
Are you ready to discuss the complete digital marketing solutions for your business?
It is time to speak to marketing experts to get the best digital marketing services in India at NetQube Projects.
Quick Digital Marketing FAQs
What is digital marketing?
Digital marketing plays an important role in every business by making your customers aware of your brand digitally and further promoting them.
What are the aspects of digital marketing?
Digital marketing includes various aspects like web designing and development, search engine optimization/marketing, copywriting, email marketing, social media optimization/marketing, and PPC.
How do digital marketing companies in Delhi help businesses?
Before starting the process, any digital marketing agency understands the marketing requirement of your business. To drive results, we create result-oriented strategies for your business growth.
For Original Source — https://www.netqubeprojects.com/blog/best-digital-marketing-services-in-india-netqube-projects/
